As CEO Rainer Denndörfer stated on the occasion of the 2020 annual review a good year ago:
“The global Corona hysteria will also affect BD|SENSORS in 2021.
I anticipate fewer incoming orders in 2021,
and therefore fewer sales and less revenue as a result.”
What a misjudgement!
BD|SENSORS had an (unexpected) high of a special kind in 2021:
- The sales were 19.9% ahead of budget, and 20.3% higher than the previous year.
- The pre-tax profit was 122.4% ahead of budget and was 54.1% higher in comparison to the previous year. And this, although the sales and revenue only “collapsed” in the single digit percentage range in the Corona-affected year of 2020 in comparison to the previous year.
- The equity quota increased by a whopping 86.7%.
As CEO Rainer Denndörfer remarked with a wink:
“I don't mind misjudgements provided that they lead to significantly better results.”
As CEO Rainer Denndörfer remarked with a wink: “I don't mind misjudgements provided that they lead to significantly better results.”
2021 was significantly affected by another negative phenomenon, the global collapse of entire supply chains and the erosion of the global procurement markets. But BD|SENSORS is particularly good at coping with existential crises such as these. Instead of feeling sorry for itself or even giving up, BD|SENSORS looked for alternatives and ways out. The engineers in the electrical development and construction departments collaborated with the purchasing departments in order to qualify alternative parts and components. In this way, loss of production was essentially avoided and customer deliveries were ensured, even though the delivery times were admittedly (somewhat) longer.
But the motto remains:
„A delayed delivery is better than none at all!“
At this point, CEO Rainer Denndörfer thanked all of the employees with noticeable respect who made this success possible with their commitment, presence, flexibility and competence. As a thank you and in recognition of this, the BD|SENSORS employees will be receiving the highest performance bonus in the company’s history: Amounting to almost two additional monthly salaries.
Finally, CEO Rainer Denndörfer gave an outlook for 2022. He is convinced that BD|SENSORS will continue its successful path in 2022 – true to the motto of “Revenue before sales”. The company group will not only consolidate but extend its excellent position on the global market of electronic pressure measuring technology.
